Mobile Web Usage Becoming A Daily Activity

The blog post highlights that twice as many people access mobile web with more frequency from Jan 2008 to Jan 2009.   Users are mostly interested in time sensitive news and information as well as accessing social networks and blogs.   “The demographic most active on the mobile Web are young males between the ages of 18 to 34 who consume mostly mobile news and information. Forty percent of females in the 18 to 24-year-old age group accessed the mobile Web at least once in January.”

Mobile Browsing by Platform Market Share – iPhone takes 66% of market shares in Feb 2009

No wonder there’s a gold rush to iPhone apps and iPhone specific web sites.

Scarborough Research finds that El Paso, Salt Lake City, Dallas and Memphis are the Top Text Messaging(SMS) Markets in the U.S.

“Text messaging could be largely disproportionately appealing to marketers because it delivers a
young, multicultural audience. Additionally, texts can provide a very locally targeted vehicle for
marketers wanting to reach people in the right place at the right time, ready to make a purchase.”

“Texters are more likely than the average cell phone subscriber to live in a household that owns – or plans to buy – a wide variety of hi-tech items, from HDTVs to MP3 players to video game systems. ”

“Texters are also leading online spenders. One-fifth (20 percent) of Texters spend more than
$1,000 online annually, versus 17 percent of all cellular users. They are avid online users overall,
as Internet applications permeate all aspects of their lives, from household tasks (such as bill
paying) to entertainment (such as downloading movies or TV programs) to interaction (such as
blogging and downloading a wide variety of content).

When not online or shopping, Texters are active, on-the-go consumers. They are 37 percent
more likely than all cellular subscribers to have played basketball (as a leisure activity) during the
past year; 29 percent more likely to have gone jogging/running; 29 percent more likely to have
played tennis, and 23 percent more likely to have practiced yoga.

Their interests reflect their youthful demographic and active nature. Texters are 12 percent more
likely to have attended a professional sports event, and 57 percent more likely to have gone to an
R&B/Rap/Hip-Hop concert during the past year.”