Home > Mobile > SDForum Mobile SIG: Skyfire(Mobile Browser), Zannel(Mobile Content Syndication)

SDForum Mobile SIG: Skyfire(Mobile Browser), Zannel(Mobile Content Syndication)

March 27th, 2009

Notes and thoughts from the SDForum Mobile SIG in Feb 2009:

Skyfire

Skyfire is a mobile browser that can deal with rich content(eg: flash, AJAX) and work like what you’d expect from a desktop browser.   Whatever you request in a Skyfire browser, it goes to a Skyfire server which runs your request in a real Firefox browser, and the server sends back the interactive image to skyfire browser for rendering.

No 1. question came to my mind was that Skyfire is a middleman knowing all of my browsing data.  so how can I trust them with every piece of my browsing data?  Should I just throw my privacy down the drain?  They said all the data is encrypted in memory.  Well, it still sounds too risky as one disgruntled employee may choose to access to lots of data(how about credit card numbers, social security numbers?).

Skyfire clearly solves a big problem of people wanting to get rich content on their mobile phone.  I think one of their business models is to license the browser to carriers and let them customize it(eg: default the homepage, default search engine choice).

Zannel

Zannel is a location-aware “social network enabler with built in applications and outreach with viral consumer campaigns, LBS, iPhone applications and a dynamic Inauguration Channel that provided a front seat to Washington’s Historic Day”

Zannel provides instant syndication of your content from your mobile phone so that you can enjoy instant gratification of knowing your content and your moment being delivered to your friends and followers.

Examples:

  • share photos/videos of an event instantly with your friends on Facebook, Youtube and Flickr.
  • Real Estate agents share photos of new houses on market with his clients.
  • Bands/artists share backstage footage with fans.

It’s like the Twitter model where you syndicate content with your followers!  No wonder they are called “the multimedia Twitter“. Zannel is smart not make user generated content locked down on their site.  It acts as a distribution tool.

Zannel also works with mobile phone carriers.  It has the ability to censor on media and can set content filtering per carrier per region.

Their business model is to partner with carriers, and monetize instant media network by selling targeted advertising opportunities, sponsored lifecasts, and other premium opportunities to reach the 16-34 years old who are addicted to Zannel and its snack size media updates.

I can also see power users like bands and artists are willing to shell out some money for a pro account to market and share rich media with their fans(followers), and manage the fan relationship.

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